ASMR unboxing toys
Toys are the largest branch of ASMR unboxing — squishies, slime, model kits and above all blind boxes. Below: what each material sounds like, why the mystery-box format took over, and which collectible toys you pull inside the Roblox game. For the squishy category specifically — foam, mochi, NeeDoh and the in-game squishy pulls — see the dedicated Unbox ASMR squishy guide.
Toy types and the sound each one makes
Material decides the trigger. Pick by what your ears like, not by what is trending.
| Toy type | Signature sound | Notes |
|---|---|---|
| Squishies & slow-rise foam | Muted squeeze, air release | The entry point for most channels. Foam has no sharp edges, so the whole clip stays in the low, soft band that helps people sleep. Full breakdown on the squishy guide. |
| Slime & putty | Wet click, stretch, poke | Divisive but enormous. The lid crack on a fresh tub is the trigger people come back for, not the slime itself. |
| Blind boxes & mystery bags | Foil tear, cardboard slide, reveal | The format that pushed unboxing ASMR into the mainstream. Sealed, numbered, and unknowable until the last second. |
| Designer collectibles (Labubu et al.) | Shrink-wrap crinkle, plastic tray pop | Designer vinyl figures sold in sealed series. The packaging is deliberately over-engineered, which makes it excellent microphone material. |
| Vintage figures & model kits | Cardboard scrape, sprue snap | Slower, drier sounds. Popular with listeners who find high-frequency crinkle uncomfortable. |
| Sticker & stationery hauls | Paper slide, peel, tap | The quietest branch. Almost always no talking, almost always filmed top-down on a wooden desk. |
Why the blind box won
Layered packaging
Outer shrink-wrap, printed carton, foil bag, plastic tray. Four distinct materials, four distinct sounds, one clip.
Real uncertainty
Sealed series mean the creator does not know either. The reaction is genuine, and the video has a real ending.
Repeatable
One case is a dozen boxes. The format supports the long compilations people fall asleep to without feeling padded.
That structure is a loot box with cardboard around it, which is exactly why crate-opening games feel familiar to anyone who watches these videos. Compare the packaging tiers above with the six boxes in our crates guide. Every sealed format — Pop Mart, gachapon capsules and mystery bags — is broken down on the mystery box guide.
The toys you unbox in the game
Inside Unbox ASMR! the toys are collectibles with drop rates and set bonuses attached. These are the three that matter most.
Golden Toaster
SMythic
The rarest item in Unbox ASMR! — a 0.01% drop from Premium Crates. A pure flex collectible that signals you have reached the endgame.
Neon Duck
SLegendary
An event-exclusive toy obtainable only during special events. Never returns once the event ends, making it a prized completionist target.
Space Toy Set
AEpic
A full toy set that grants a passive coins-per-second multiplier when completed. Set bonuses are a core part of the endgame economy.
Full rankings live on the toy tier list. To work out how many boxes stand between you and a specific pull, run the numbers in the drop calculator, and read the prestige guide for the luck multipliers that shorten the grind.